“I’m kind of like that business partner you know you need
with no strings attached.”

About me

I’m a Jack, a jack of all things fashion. A specialist in the behind-the-scenes, the up-until-midnight tasks, the chaos and fun that go hand in hand with the dull to-do lists that, collectively, make up the wonderful world of small business in the rag trade.

My name is Anna, fashion designer by trade, visual merchandiser, content creator, buyer, marketing specialist and photographer on the side. I live and breathe fashion, have done for over a decade and I find joy in assisting business owners to continually see the light.

For the dreamers and the doers, the boutique owners and the buyers who are feeling overwhelmed and like the clock is always running too fast, you’re not alone. It’s OK lovely, I’ve got you.

If you feel like your paperwork, lookbooks, unpacked stock and sanity are constantly in the middle of the shop floor or taking over all hours of your life, this is where I come in – your eyes, ears and second pair of hands.

I’m kind of like that business partner you know you need, with no strings attached. Someone to help you unravel your task list, simplify your steps and help make your store shine with that unique personality you envisioned from the very beginning but never quite managed to manifest.

“It's OK lovely. I've got you.”

Jack of fashion toolkit

Fashion buying
Visual Merchandising
Photography
Content Creation
Brand Development
Strategy
Social Media

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